Landlord guidance

How to Justify a Rent Increase

If you are a landlord considering a rent increase, grounding your proposed figure in comparable market evidence makes it easier to justify and less likely to be challenged. This guide explains what justification looks like and how to approach it correctly.

Reviewed by a lettings professional — Last reviewed: May 2026

Why market evidence matters

Under the Renters' Rights Act 2024, landlords can only increase rent to market rent — the rent that a property would reasonably achieve if let on the open market. If a tenant disagrees with a proposed increase and refers it to the First-tier Tribunal, the tribunal determines what market rent is based on comparable evidence, not on what the landlord asserts.

A rent increase that is clearly supported by market evidence is far easier to defend if challenged. It also reduces the likelihood of a challenge in the first place: a tenant who can see that the proposed rent is consistent with comparable properties nearby has less basis for objection.

Step 1 — Establish what market rent is for your property

Market rent is determined by reference to comparable properties — similar homes in the same area that are currently or recently let on the open market. Relevant factors include:

  • Number of bedrooms and overall floor area
  • Property type (flat, terraced, semi-detached, detached)
  • Location and proximity to transport links, schools, and amenities
  • Condition and specification (furnished or unfurnished, parking, garden)
  • Whether the property has been recently renovated or improved

The goal is to find properties that are genuinely comparable — not simply the most expensive properties available — and to establish a realistic range. A Rental Assessment from Rent Report does this automatically, pulling comparable listings, scoring transport and amenity proximity, and producing a calibrated lower, mid, and upper rent range for your specific property.

Step 2 — Set a figure within the market range

Once you know the market range, set your proposed rent at a level that the comparable evidence supports. A rent at or below the mid-point of the range is the most defensible position if challenged. A rent at the top of the range is harder to justify but not impossible if the property has specific attributes that command a premium.

Avoid setting a figure significantly above the upper end of the range without a clear, documented rationale. At tribunal, the tribunal will determine market rent from the comparable evidence independently — if your proposed rent is above what the evidence supports, the tribunal will set a lower figure, which may be lower than your current rent if your current rent is already above market.

The tribunal can set a rent lower than you propose If a tenant refers a Section 13 notice to the tribunal, the tribunal determines the open-market rent independently. There is no floor set at your current rent. If the tribunal concludes that even your current rent is above market rent, it can set a lower figure. Do not refer a case to tribunal without confidence that your proposed rent is supported by evidence.

Step 3 — Serve a valid Section 13 notice

To formally increase the rent on an assured tenancy, you must serve a valid Section 13 notice (Form 4A). Key requirements:

  • Use the prescribed Form 4A — an informal letter is not sufficient
  • Give the tenant at least two months' notice before the proposed effective date
  • The proposed effective date must fall on the first day of a rental period
  • You can only propose an increase — Form 4A cannot be used to reduce rent
  • Rent can only be increased once in any 52-week period using this process

See our guide to the Section 13 notice for a full explanation of the requirements.

Step 4 — Be ready for a challenge

If the tenant refers the notice to the First-tier Tribunal, you will need to provide comparable evidence at the hearing. Preparing a documented evidence base before serving the notice means you are already prepared if a challenge is made.

For a tribunal hearing, a Tribunal Evidence Pack — a professionally reviewed report with expert sign-off — is more credible than an AI-only output. Having this in hand before the hearing puts you in a much stronger position.

Not legal advice This guide is a plain-English summary to help landlords understand the rent increase process. It is not legal advice. Rent Report is not a legal service. If you are unsure how the rules apply to your situation, consult a qualified housing adviser or solicitor.

For a transparent explanation of how Rent Report's comparable analysis is produced, see how Rent Report works →

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